NEOM CEO unveils plans for new airline with biometric technology and futuristic planes

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NEOM Airlines, led by CEO Klaus Goersch, has announced that it will begin operations in 2024. The airline will focus on enabling travel for tourists, residents, and commercial partners to and from NEOM, initially using existing planes and retrofitting them with existing technology. Operations will begin from NEOM Bay Airport before moving to the soon-to-be-built NEOM International Airport. From 2026 onwards, NEOM Airlines plans to invest in ultra-modern aircraft, including electric, hydrogen-powered or supersonic planes, with next-generation interiors. 

The airline also plans to use biometric facial recognition technology to replace departure gates and make travel visa-free. AECOM has been awarded a multi-year contract to provide project management consultancy services for NEOM International Airport. NEOM is a $500bn mega-city development located in the northwestern region of Saudi Arabia.

Unlocking Sales Potential: 5 WhatsApp Strategies for UAE Businesses During Ramadan

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Businesses in the UAE have been advised to utilize social media during Ramadan to maintain smooth operations and connect with customers in a secure, reliable, and private way, according to a global study by Kantar Group. The study also found that 66% of people worldwide prefer messaging a business over using email. To help businesses drive sales during Ramadan, Kantar has identified five WhatsApp strategies. 

Firstly, businesses should create a great messaging experience for customers, using WhatsApp as their virtual store counter to showcase products, answer queries, and drive sales. Personalizing messages to create connections and enhancing the relevancy of messages using buttons and product messages with in-thread cart and product selection is also important. Secondly, businesses should attract new customers by adding QR codes on storefronts, websites, product packaging, or marketing materials to enable customers to connect easily via WhatsApp. Thirdly, businesses can drive traffic from social media by adding a WhatsApp button to their Facebook or Instagram accounts. Fourthly, businesses should stay organized during the busy Ramadan period by leveraging catalogue collections to group and organize products into specific categories. Finally, as their customer base and chat volume grow, businesses can graduate from the WhatsApp Business app to the more powerful WhatsApp Business Platform to engage with customers at scale.

UAE’s GMG Launches Four New Food Factories to Produce Value-Added Products and Expand Globally

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GMG, a conglomerate based in the UAE, has launched four new factories to produce value-added food products, including a new factory with a capacity of 11,000 metric tonnes of herbs and spices. The company’s global expansion plans for six of its food brands aim to reach international markets across four continents over the next five years, making UAE an exporter of value-added food products. 

The factories are located in GMG’s Dubai Investments Park facility, and collectively rank among the largest food production facilities in the UAE. The company’s food division oversees six product lines and includes six modern factories, an R&D kitchen, and a food laboratory. GMG has recently opened new offices in Southeast Asia and Africa and plans to open 100 new stores in Southeast Asia by 2025.

VFS Global Extends Visa Application Centre Hours in UAE for Ramadan Convenience

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VFS Global has recently announced revised opening hours for its Visa Application Centres in the United Arab Emirates (UAE), which includes extended working hours for some centres. The aim of these changes is to provide greater convenience to visa applicants during the holy month of Ramadan. Additionally, UK visa applicants in the UAE can take advantage of Premium Application Centres located at Radisson Hotels and Resorts in Dubai during Ramadan. 

VFS Global also offers Schengen visa services for multiple countries in the UAE, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Malta, Norway, Portugal, Slovakia, Sweden, Switzerland, and The Netherlands. The Philippines ePassport renewal centres are also available.

AECOM wins contract to provide project management services for NEOM International Airport in Saudi Arabia’s northwest region

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A US-based infrastructure consulting firm, AECOM, has been awarded a multi-year contract by Saudi Arabia to provide project management consultancy services for NEOM International Airport in the country’s northwestern region. AECOM’s responsibilities will include project management for master planning, design and construction services, testing, commissioning, operational readiness, activation, and transition (ORAT). The futuristic city of NEOM aims to increase its direct connectivity with the world, with the development of the giga-project being carried out by local, regional, and international companies. 

The General Authority of Civil Aviation opened NEOM Bay Airport in 2019 and flyDubai became the first UAE-based airline to fly to the airport in March. Saudia partnered with NEOM in May 2022 to begin offering weekly services to international destinations from the city, with the inauguration of commercial services at the airport. The development of Sindalah, the first luxury island destination of the $500bn futuristic city, was announced in December 2022. Other construction projects include THE LINE, a zero-carbon city that seeks to create 380,000 jobs and contribute $48bn to the GDP by 2030.

Aramco and Samsung Electronics Sign MoU to Localize Industrial 5G Technology Ecosystem in Saudi Arabia

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Samsung Electronics and Saudi Aramco have signed a non-binding memorandum of understanding (MoU) to develop a strategic collaboration aimed at localizing an industrial 5G technology ecosystem in Saudi Arabia. The partnership will begin with private networks and aims to leverage advanced 4G and 5G technologies to contribute to the digital transformation of various industrial sectors in Saudi Arabia, including energy, petrochemical, and manufacturing. The partnership aims to help realize advanced industrial 5G use cases with mission-critical communications. This follows the launch of Aramco Digital Company at the 7th edition of the In-Kingdom Total Value Add (iktva) Forum and Exhibition in January. Aramco Digital seeks to accelerate digital transformation within Saudi Arabia and the entire MENA region. In addition, Aramco has signed over 100 agreements and MoUs worth $7.2bn to promote a diverse, sustainable, and globally competitive industrial ecosystem in Saudi Arabia, including a partnership with Zoom and a collaboration pact with Taulia.

 Aramco is among the biggest listed companies in the kingdom that are spearheading several investments as part of the government’s broader strategy to expand their portfolios to generate revenue to finance its economic diversification agenda. With a market capitalization of SAR7.07tn as of March 23, 2023, Aramco is the second most valuable company after Apple.

The Ministry of Economy Highlights UAE’s Strong Customer Protection Framework and Sustained Efforts for Consumer Protection

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During a media briefing held by the Ministry of Economy to highlight its sustained efforts in the field of customer protection, Abdullah Sultan Al Fan Al Shamsi, Assistant Under-Secretary for the Monitoring and Follow Up Sector at the Ministry of Economy, emphasized that the UAE has a robust customer protection framework that prioritizes consumer rights and promotes market stability and prosperity. In addition, Al Shamsi explained that the Ministry works alongside federal and local government partners, the Supreme Committee for Consumer Protection, cooperatives, the private sector, and stakeholders to develop and implement policies and initiatives that uphold consumer rights in line with global standards and the UAE’s Federal Law No. 15 of 2020 on Consumer Protection.

Al Shamsi also shared that the Ministry held meetings with basic commodity suppliers to ensure sufficient stocks of essential items such as rice, flour, sugar, meat, poultry, fish, dairy products, and juices during Ramadan. The Ministry also worked with fruit and vegetable committees in Dubai and Abu Dhabi to ensure adequate stocks of produce. In addition, Al Shamsi stated that the Ministry would monitor initiatives announced by cooperative societies and sales outlets, including discounts on various commodity prices during Ramadan. The Ministry and its partners also conducted inspections to ensure compliance with Ministry decisions regarding prices, with 94,123 inspections conducted in 2022, and 8,170 inspections conducted in the first few months of 2023.

Al Shamsi highlighted the UAE’s efficient policies for ensuring the availability of strategic stocks of essential commodities, which prioritize the government’s commitment to citizens, residents, and visitors. He emphasized that the Ministry worked to prevent unjustified price hikes and strengthened methods for combating monopoly practices and supporting sound trade practices. Al Shamsi also noted that consumers play a crucial role in enhancing consumer protection in the UAE by providing feedback and suggestions through communication channels.

Finally, the Ministry is set to announce new initiatives in the field of consumer protection, including the issuance of executive regulations for Federal Law No. 15 of 2020 on Consumer Protection, which will support the legal reference to preserving consumers’ rights and ensuring the right balance between the rights of merchants, suppliers, and sales outlets.

CBUAE, G42 Cloud, and R3 Collaborate to Implement Central Bank Digital Currency Strategy

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The Central Bank of UAE (CBUAE), in collaboration with G42 Cloud and R3, celebrated the adoption of the CBUAE Central Bank Digital Currency (CBDC) Strategy, one of nine initiatives under the CBUAE’s Financial Infrastructure Transformation (FIT) Programme. G42 Cloud and R3 have been selected as the infrastructure and technology providers for the CBDC implementation. The CBUAE is entering the next milestone of the CBDC journey following successful CBDC initiatives such as Project “Aber” with the Saudi Central Bank and the “mBridge” Project with Hong Kong Monetary Authority, the Bank of Thailand, the Digital Currency Institute of the People’s Bank of China, and the Bank for International Settlements. 

The first phase of the CBUAE’s CBDC Strategy, scheduled to be completed in the next 12 to 15 months, includes a soft launch of mBridge to facilitate real-value cross-border CBDC transactions, proof-of-concept work for bilateral CBDC bridges with India, and proof-of-concept work for domestic CBDC issuance covering wholesale and retail usage. CBDC is a secure, cost-effective, and efficient form of payment and store of value, which supports the UAE’s digital transformation and promotes financial inclusion. The CBUAE aims to integrate payment infrastructures with the tokenisation world in the future, for both financial and non-financial activities. The Governor of the CBUAE, Khaled Mohamed Balama, said that the launch of the CBDC strategy is a significant step in the evolution of payments and money in the UAE, and it will help to establish the UAE as a leading global financial hub.

India and Saudi Arabia work on “investment bridge” to boost bilateral investment projects

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India and Saudi Arabia are working together to create an “investment bridge” aimed at expediting pending bilateral investment projects and making it easier for investors to participate. The deliberations towards this objective occurred in Riyadh, where Dr. Ausaf Sayeed, Secretary in charge of the Gulf in the Indian Ministry of External Affairs, met with Saudi Arabia’s Deputy Minister for International Partnerships, Mohammad Al Hassnah. 

The Indian Ministry of External Affairs reports that the two sides discussed opportunities for bilateral investment exchanges. The officials also reviewed the progress made under the Committee on Economy and Investment of the SPC, and agreed to make further progress on priority opportunities. The meeting also included a courtesy call by Dr. Sayeed to thank the Saudi Arabian Minister for Hajj and Umrah, Dr. Tawfiq Al Rabiah, for reinstating India’s Haj quota after COVID-19 pandemic-induced reductions. The Haj quota for the Haj Committee of India under a bilateral Agreement with Saudi Arabia for this year is 175,025 pilgrims.