In today’s dynamic and fast-paced business environment, artificial intelligence (AI) has emerged as a game-changer, revolutionizing various industries including marketing. As businesses continue to navigate the ever-evolving marketing landscape, AI’s role in shaping marketing strategy is poised to grow exponentially.

Hina Bakht, Managing Director of Dubai-based EVOPS Marketing and PR, believes with AI enabled marketing tools, businesses can achieve unprecedented levels of efficiency and effectiveness.

With a deep understanding of the marketing industry, Hina emphasized, “The transformative impact of AI, with its ability to drive efficiency, personalization, and ultimately, business growth is being widely recognized.

“AI has become an indispensable tool in today’s marketing arsenal and very useful in aligning marketing efforts with customer needs and preferences. Its ability to analyze vast amounts of data, identify patterns, and generate actionable insights empowers businesses to make data-driven decisions and drive impactful marketing strategies,” she stated.

Hina further highlighted the critical role AI plays in understanding customer behavior and delivering personalized experiences. “AI enables marketers to gather valuable customer insights, such as browsing patterns, purchase history, and social media interactions. With this wealth of information, businesses can craft highly targeted campaigns, tailored to meet individual customer needs and preferences,” she explained.

EVOPS Marketing and PR, a reputed marketing consultancy based in Dubai, has embraced AI to enhance their clients’ marketing efforts. Hina emphasized the advantages AI brings to their organization and the clients they serve. “We have witnessed first-hand the positive impact of AI in driving marketing strategy. By leveraging AI-powered tools, we have been able to optimize our clients’ campaigns, streamline processes, and achieve remarkable results,” she shared.

Hina acknowledged, “AI-powered language generation tools have the remarkable ability to produce engaging and persuasive content, enabling marketing agencies to streamline their content creation processes and deliver high-quality, personalized messaging at scale. These tools can generate compelling blog posts, social media captions, email campaigns, and website copy, freeing up valuable time for marketers to focus on strategic planning and analysis.”

While acknowledging the significance of AI, Hina also stressed the importance of human expertise in harnessing its full potential. “AI is a powerful ally, but human creativity and strategic thinking remain invaluable. Combining AI’s analytical capabilities with human ingenuity is the key to unlocking marketing success in the AI era,” she affirmed.

About EVOPS Marketing & PR

EVOPS Marketing & PR is equipped with the latest technology and digital capability to provide businesses with the most comprehensive and innovative marketing solutions and strategies. With an integrated 360° marketing approach, the agency offers its high-profile clients bespoke, seamless and personalized service in an era of fast-paced, real-time smart marketing. Included in its services are marketing strategy consultancy, website and mobile app development, PR, social media, advertising, creative design, and events management.

For more information visit www.evops-pr.com

For media contact:

Hina Bakht

Managing Director

EVOPS Marketing & PR

Mob: 00971 50 6975146

Tel: 00971 4 566 7355

Hina.bakht@evops-pr.com

www.evops-pr.com

In a recent development, UAE authorities have introduced an extension allowing employees to obtain work permits valid for three years. This significant change marks a departure from the previous two-year work visa duration.

The decision to implement this extension follows the approval granted by the Federal National Council (FNC), indicating a unified agreement on the matter.

Under the UAE’s legal requirements for employment, individuals must possess a valid work permit to engage in work within the country. However, this new decision introduces a notable condition where the extended three-year work permit is contingent upon the employee completing a minimum one-year service with their respective company after the probationary period. It is important to note that the extension is only applicable if both the company and the employee mutually consent to the extended period, ensuring a fair and voluntary agreement. This new policy aims to provide increased stability and enhanced employment tenure for workers in the UAE.

The UAE ushers in a significant administrative shift as a key government ministry announces its official name change.

In a recent declaration, the Ministry of Foreign Affairs and International Cooperation revealed its revised official name as the “Ministry of Foreign Affairs.” This change aligns with Federal Decree-Law No. (3) of 2023, which amends certain provisions of Federal Decree-Law No. (8) of 2022, governing the organization of the Ministry of Foreign Affairs and International Cooperation.

Renowned for its global presence through embassies and diplomatic missions, the Ministry of Foreign Affairs serves as a vital link, fostering connections between the leadership, citizens, and residents of the UAE and the international community.

This name adjustment signifies a renewed emphasis on the core responsibilities and priorities of the ministry, reinforcing its commitment to facilitating diplomatic relations, representing the UAE’s interests worldwide, and strengthening collaborations with other nations.

The United Arab Emirates (UAE) takes proactive steps to safeguard its workforce with the introduction of a compulsory Unemployment Insurance Scheme, which took effect on January 1, 2023. To ensure coverage, individuals are required to subscribe to the scheme by June 1, with a grace period until June 30, after which non-compliant individuals will face penalties.

The Unemployment Insurance Scheme encompasses workers from free zones, as well as those employed in semi-government sectors, providing a comprehensive safety net for employees across various industries. For as little as AED60 per year, workers can secure coverage under the insurance scheme, offering financial support of up to AED60,000 in the event of job loss.

To learn more about the enrollment process and application procedures, individuals are encouraged to refer to the Arabian Business guide, offering comprehensive guidance on accessing and benefiting from the Unemployment Insurance Scheme. By proactively participating in this initiative, employees in the UAE can enhance their financial security and mitigate the impact of unexpected job loss.