Dubai’s Department of Tourism and Commerce Marketing (DTCM) will be the destination partner for HITEC Dubai 2018.
Co-produced by Hospitality Financial and Technology Professionals (HFTP) and Naseba, the two-day trade show will be held on 5 and 6 December 2018 at the Madinat Jumeirah Dubai.
The annual B2B exhibition will give Middle East buyers, currently worth over USD 75 billion, access to the world’s leading technology solution providers and experts in the hospitality sector.
Frank Wolfe CAE, CEO of HFTP, said, “Dubai has an image of doing things big, bigger and biggest. Dubai has emerged as one of the fastest growing smart cities in the world. With such visionary leaders Dubai will soon become the smartest city of the world. With Expo2020 and such a huge influx of tourist, hospitality industry will take the centerstage in positioning Dubai as the smartest city. HITEC Dubai gives an opportunity for regional hospitality buyers to introduce latest technologies into their organizations.”
According to recent industry reports, Dubai attracted $21.66 billion worth of foreign direct investment in high-end technology transfers in three years. This consequently earned the Emirate the top rank globally in 2018 in the share of FDI in technology transfers like artificial intelligence (AI) and robotics.
HITEC Dubai will feature three key areas including exhibition, technology theaters and a high-power conference.
Naveen Bharadwaj, Production Director of Naseba and HITEC Dubai, said, “Middle East continues to make huge investments in the hospitality industry given mega events such as Dubai Expo 2020 and the increase in tourists. A large portion of this is being spent on technology products and services that optimize internal processes, enhance guest experience and increase profitability. HITEC Dubai will address the needs of the industry by introducing top level regional stakeholders with leading technology providers from across the world. We are glad that DTCM is endorsing the show again.”
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