Swiss-Belhotel International Embarks on a Celebration of Togetherness to Mark its 35 Years of Achievements


25th September 2022 marks the 35th Anniversary of Swiss-Belhotel International. On the occasion, the Group has announced a Celebration of Togetherness for its guests and associates all through the month of September 2022. As part of the celebrations, both guests and staff members can enjoy an exciting line up of activities ranging from guest photo competitions to staff potluck parties.

Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said, “We are delighted to celebrate this special milestone with our guests, owners, partners, and colleagues. The past 35 years have given us plenty of reasons to celebrate and we are proud of our accomplishments. It was only possible thanks to the love and appreciation shown by our guests, the trust and support given by our owners, and the dedication and hard work of each and every member of our team. While looking forward to a future of opportunity we remain committed to make a positive difference to our people, communities, and the planet. As we continue to grow, togetherness lies at the heart of everything we do.”

Starting from 1 September, every hotel under the Swiss-Belhotel International banner will run a photo contest for guests whereby they will be invited to take a picture with Swiss-Belhotel International logogram in it and then post it on their Instagram tagging @swissbelhotel @sbecbenefits and @hotelaccount with hashtag #SBI35Years. Each participant will receive 1 free non-alcoholic drink served at the hotel’s F&B outlet.

The winners will be announced on 30th September. 35 winners from each region (105 total) will be selected to be awarded with SBEC Benefits Connoisseur membership (with 35% discount on Rooms and Dining in any SBI hotel globally), valid for 1 full year and no limit on visits. Region’s breakdown: Europe, Middle East and Africa (EMEA); Asia (Indonesia, Philippines, Malaysia, Vietnam, Thailand); and Australasia (Australia & New Zealand).

To demonstrate togetherness all hotels will update current social media profile picture by displaying Swiss-Belhotel International logogram on top of brand colour.

As part of the in-house activities, all staff members are encouraged to participate in the varied events ranging from ‘Get creative with Swiss-Belhotel International logogram to corporate social responsibility initiatives, staff quiz: how well you know Swiss-Belhotel International? Potluck parties and gratefulness wall.