Los Angeles-based brand Amiri has returned to Dubai for its second pop-up store in the Mall of the Emirates. The brand brings its wavy west coast aesthetic with its latest Pre-Spring22 menswear collection. The collection includes a range of big fits: from hand-painted hoodies and leather biker jackets to simple logo T-shirts and ripped jeans. Either way, the collection personifies Amiri’s L.A. roots and affinity for classic all-American staples.
The pop-up itself is minimal yet styled with exacting detail: marble and wood hybrid plinths, a Jean Royere-inspired white couch that has been seen all over Instagram and sought-after Piere Jeanneret wood and cane chairs.
Founder and creative director Mike Amiri started his journey in fashion with hand-embellished denim creations. Eventually, the designer grew the brand into a global behemoth. In recent months, the brand has rapidly expanded, opening swanky new stores in Las Vegas, New York City and London. Yet, the majority of the brand’s collections are locally created in Los Angeles at the brand’s in-house studio.
If you’re looking to cop, we’d recommend Amiri’s signature Skel-Top sneaker. At its pop-up, you’ll find more than a few iterations of the well-loved silhouette.