The region’s first hyper-immersive gaming experience is coming to Magic Planet on 20 January 


Majid Al Futtaim Entertainment is excited to announce the launch of seven fully-interactive ‘Gameboxes’ in Magic Planet – City Centre Mirdif, Dubai and Magic Planet City – Centre Al Zahia, Sharjah. In partnership with leading gaming company Immersive Gamebox (IGB, formerly known as Electric Gamebox), the region’s first hyper-immersive gaming experience will give guests access to a completely new genre of group entertainment starting from 20 January.  

Touted as the World’s Smartest Rooms, ‘Gameboxes’ are interactive digital smart rooms featuring cutting-edge technologies, including patented touch screens, 3D motion tracking, and surround sound to deliver a shared gaming experience like no other. Each ‘Gamebox’ can cater to groups of two to six players, making them the perfect new entertainment destination for dates, mates, and the whole family.  

Players can choose from 12 different experiences in IGB’s growing library of licensed and original IP games created by its in-house studio. All titles will be available at Magic Planet including Alien Aptitude TestTicket to MarsPsychedelic MansionJames Bunny: Casino Tropicale, and Squid Game lasting 60 minutes each, as well as Temple of CoinsAngry BirdsBlock Smash ManiaTrivia Mash-up, lasting 15-30 minutes each, and kids’ games including Temple of Coins JuniorTip Tap Memory Challenge and Shaun the Sheep: Championsheeps, lasting 15-30 minutes each. IGB will also be providing localised versions of these games in Arabic. 

IGB was co-founded by Chief Executive Officer Will Dean and Chief Financial Officer David Spindler in 2019. It currently has 16 locations across Europe and the US with locations in London, New York, Chicago, Houston, Berlin, and many more, providing guests with unparalleled entertainment experiences. Immersive Gamebox is among Tripadvisor’s Top 10% Worldwide Attractions and has recently been featured in The Guardian’s Culture 2023 picks.   

Be the first to experience the region’s first hyper-immersive gaming experience! Visit Immersive Gamebox at Magic Planet – City Centre Mirdif, Dubai and City Centre Al Zahia, Sharjah or book your tickets online at starting from 20 January.