Moro Hub Organized “Powering a Sustainable Digital Society Forum” and highlighted the importance of sustainable digital transformation


The Forum shed light on how the private and public sector can leverage latest
technology and applications to deliver innovative digital experiences to meet their

sustainability goals

The “Powering a Sustainable Digital Society Forum” was opened by
Mr. Mohammad Bin Sulaiman Moro Hub’s CEO, a subsidiary of Digital DEWA, the digital arm of
Dubai Electricity and Water Authority (PJSC). It was followed by, Ms. Samah AlHajeri’s insightful
presentation, the Director of Cooperatives and Strategic Reserve, Ministry of Economy on
Sustainability in The Digital Age.
Held at InterContinental Dubai Festival City, the Forum shed light on how the private and public sector
can leverage latest technology and applications to deliver innovative digital experiences to meet their
sustainability goals.
Digital leaders from Moro Hub, leading technology experts, industry leaders and stake holders from
different industries in the UAE gathered at the Forum to explore trends shaping the new digital reality.
Sean Patrick O’Brien, Head Public Services and Healthcare from SAP & Sherif Ghaleb, Head of
Industries and Value Advisory, spoke about the next generation of Metaverse, ‘MEGAVERSE’ & its
future in the government sector and running sustainable business in the time of economic challenges
respectively, while Joseph Musolino, Customer Advisory Strategic Consultant & Grozdana Maric,
Head of Fraud & Security Intelligence at SAS spoke about Driving Digitization with Analytics. Bert
Vanaken, Chief Executive Officer, WMW highlighted the importance of Internet of Things (IoT) – The
Indispensable Link For Sustainability, Sujit Nair, Director Cloud and Digital Services at Moro Hub
discussed the Green Data Center & Cloud Services, while Mohammad Almalik, Director, Cyber
Defense Services at Moro Hub shared valuable insights on Cyber Security in this digital age.
The Forum also hosted an insightful panel discussion moderated by Osama Butt, Director at Deloitte
Consulting, Middle East, featuring digital leaders from Roads & Transport Authority, Dubai Health
Authority, ENOC, Dubai Islamic Bank, Dell Technologies and Huawei, who discussed how
organisations can drive a sustainable transformation in the new digital economy.
“Building a digital–first business and running a sustainable digital enterprise are inter-connected and
doesn’t take place with only heavy investments in latest technology. There are several critical factors
and imperative steps to be considered for an organization planning to make this shift. Most
importantly, it requires an understanding of the key business pillars that can drive the strategy, design
the right innovation models, architect the right collaboration ecosystem, and identify the best
technology that fits the business strategy. The Forum was an effort to design these innovation models
that can help business organisations embrace sustainability in their digital-first strategy,” said Mr.
Mohammad Bin Sulaiman.
The Forum saw deep conversations and insights being discussed by leading Chief Information
Officers, Chief Information Security Officers, IT Directors, Chief Application Architects and others on
Social-Economic-Environmental Impact with Smart Cities of the Future, Green Data Center & Cloud
Services, Securing Information and Operational Assets in the Digital Age and more.

“The last two years have seen accelerated digital transformation across businesses around the world.
This acceleration has sparked a shift in business models from the traditional digital transformation
towards a sustainable digital-first move. From enabling an innovative and agile business systems to
improving customer experience and transforming the business, organizations today are realising that
moving their business from digitally transforming to running a sustainable digital enterprise is the
future, and we are glad that this forum paved way for the best minds to come together and discuss
expert insights and way forward to a digital clean future,” added Mr. Mohammad Bin Sulaiman.
Spearheaded by the sponsoring partners, SAP, Dell, SAS, Huawei and Fortinet, the Forum was a
ground-breaking platform for networking, discussion of best practices and setting new trends and