Lasting Legacy: Celebrating 25 Visionary Women on Mastercard’s 25th Priceless Anniversary


To celebrate the 25th anniversary of its Priceless platform, Mastercard has launched a coffee-table book called “Lasting Legacy – Honoring 25 Visionaries to Celebrate 25 Years of Priceless”. The book showcases the remarkable journeys of inspiring female leaders in various fields such as arts, sports, politics, hospitality, and financial services. It features the stories of renowned figures including Dr. Aisha Bint Butti Bin Bishr, Nona Gaprindashvili, Sarah Baydoun, Jessica Kahawaty, and Dr. Maya Morsy, among others.

Released during Women’s Month in 2023, the book represents Mastercard’s commitment to creating a more equitable world and celebrating the role of women in society. Through the book, Mastercard aims to inspire readers to take action and close the gender gap, promoting a more inclusive future. Beatrice Cornacchia, SVP of Marketing and Communications for Eastern Europe, Middle East, and Africa at Mastercard, stated that the book is a testament to the women driving progress and uplifting communities globally, and hopes that their stories will inspire readers to make a positive impact on society for generations to come.