Shaza Hotels Appoints General Manager for Sharjah Collection by Mysk


Sharjah: Sharjah Collection by Mysk is one of its kind in the UAE. From the Nature Retreat in Kalba to the ‘Desertscapes’ in Al Faya or the Caravanserai in Al Badayer, each of these boutique resorts offer guests the opportunity to immerse themselves in the nature, culture and heritage of the location and discover a fascinating mix of indigenous experiences. Mysk by Shaza is the flourishing lifestyle brand of Shaza Hotels.

Shaza Hotels, a member of the Global Hotel Alliance, has announced the appointment of Shafik Alaaeddine as the General Manager for the Sharjah Collection by Mysk. Making the announcement, Sanjiv Malhotra, Executive Vice President for Shaza Hotels, said, “Shafik Alaaeddine is a respected and caring leader. Creating a unique personality of a new raising through interesting and meaningful guest experiences is one of the key strengths of Shafik. Being familiar with the cultural nuances, he will be able to represent both Sharjah and Shaza in the beautiful collection he will lead.”

Shafik Alaaeddine has spent several years with Shaza Hotels in various capacities and countries in the Middle East and Africa. He has been a key team leader in building the Mysk by Shaza brand, opening the flagship property, Mysk Al Mouj, Muscat.  The core of his talent is his focus on guest services and making a destination successful. Shafik has an eye for recruiting excellent talent and training the team to deliver unique guest experiences. Shafik’s temperament in leadership, and creativity will help launch the retreats in a carefully orchestrated manner.

About Shaza Hotels
Shaza is the leading hotel management company dedicated to offering true Arabian hospitality inspired by the traditions and culture of various countries along the Silk Route and reflected by the supremely elegant Middle Eastern style décor and serene ambiance that is appreciated by the most discerning travellers.

With four hotels already operational in the Middle East – Shaza Makkah in the Holy city, the multiple award-winning Shaza Al Madina, the newly opened Shaza Riyadh and the flagship hotel under the “Mysk by Shaza” brand Mysk Al Mouj in Muscat – the brand is expanding rapidly with the opening this year of three retreats under the Sharjah Collection, followed by Shaza Doha, Shaza Salalah and Mysk The Palm in Dubai. Shaza is a member of Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.

For more information please visit

About Global Hotel Alliance
Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, bringing together more than 30 brands with over 500 hotels in 75 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands. GHA’s award-winning loyalty programme, DISCOVERY, provides 13 million members exclusive opportunities to immerse themselves in local culture wherever they travel. For more information, visit

About DISCOVERY Loyalty
A memorable trip demands more than a comfortable stay. DISCOVERY, an award-winning global loyalty programme, provides 13 million members recognition and perks across over 500 hotels, resorts and palaces in 75 countries. Elite members have the opportunity to immerse themselves in local culture through Local Experiences, distinctive activities that capture an authentic taste of each destination. For more information, visit

For further information please contact:
Ali Ozbay
Director of Marketing & Communications

Shaza Hotels
Office:  +971 4 437 6460

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