Social Selling and Social media: How it Works and Why it Matters


Speaking on ‘Social selling & social media: how it works and why it matters’ at the Global Marketing Day 2023 organized by Semrush, Hina Bakht, Managing Director of EVOPS Marketing and PR, stressed on the need for a unified CXM (Customer Experience Management). The 24-hour non-stop marketing conference featured 48 sessions with top speakers from leading brands, including Google, Meta, Adobe, Microsoft, HubSpot, Nestle, Vimeo, LinkedIn, Pinterest, and more. The event, broadcasted live on YouTube from studios in New York, London, and Dubai, attracted more than 100,000 registrations from 175 countries and covered the latest trends and strategies for marketers looking to stay ahead in the industry.

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